A sister owned company for all most 30 years


What our customers say about us and why they keep coming back

I’m going to be honest, my boobs aren’t where they used to be and my mid-section is a softer version of its former self. Lucky for me I know that good undergarments can solve all of these problems (and more). I discovered Allure Lingerie many years ago, when I first moved to the Upper East Side, but since then I have sent friends and associates from far and wide (including a gal from London) so that they, too, can get their skivvies drawer in order. I’ve bought bras that boost, panties that smooth and shape wear that sculpts. I’ve bought loungewear that I live in, a collection of camisoles that’s unparalleled and the chicest bathing suit cover up ever made. Allure has it all.
— Susan Swimmer (Fashion Consultant) Upper East Side, NYC
I know I’ve been a client of Janice and Lynn for 23 years, as they first fitted me for a bra when I was pregnant with my now 22 year old daughter.  I was at a loss as to what to do with my new expectant mom C-cups. If you fast-forward from that moment about 13 years, Janice and Lynn  fit my daughter into her first bra.  Today we still go there for everything - panties, nighties, pantyhose, bathing suits, workout gear, and more.   Allure is a true neighborhood shop, a local miracle.  Flora and I call Janice and Lynn “the underwear sisters” and we love them both.
— Amy Fine Collins (Writer, Fashion Icon) - Upper East Side, NYC
I am always on the “run” trying to catch up and what I adore about ALLURE LINGERIE is not only their fantastic “eye” but their relentless service.
When I am traveling it seems I frequently forget something and a simple call to Allure and they send me exactly what i need. Cannot beat Two Ladies In Waiting without my HRH!!!!!
Love them.
— Susan Lee Grant (Artist, Author) - Upper East Side, NYC