A sister owned company for almost 30 years


Welcome to Allure Lingerie

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New York City’s premier lingerie boutique for almost 30 years.

Fitting Generations of Women.

In 1987 sisters Janice and Lynn Riggio opened Allure Lingerie at their first location at 71st Street on the Upper East Side of Manhattan. Two years later they added their current location at 88th Street on Lexington Avenue, and ever since they have been fitting generations of women, from New York City and around the world.

Offering a huge selection of:

  • Bras
  • Underwear
  • Lingerie
  • Hosiery
  • Shapewear
  • Sleepwear
  • Loungewear
  • Athleisure
  • Bridal Necessities
  • Many Speciality Items

Each client is fitted for both comfort and style

I know I’ve been a client of Janice and Lynn for 23 years, as they first fitted me for a bra when I was pregnant with my now 22 year old daughter. I was at a loss as to what to do with my new expectant mom C-cups. If you fast-forward from that moment about 13 years, Janice and Lynn fit my daughter into her first bra. Today we will still go there for everything - panties, nighties, pantyhose, bathing suits, workout gear, and more. Allure is a true neighborhood shop, a local miracle. Flora and I call Janice and Lynn “the underwear sisters” and we love them both.
— Amy Fine Collins

Fitting Service

  • Want to instantly lose five pounds?

  • Look better in clothes?

  • Smooth your shape?

  • Relieve back pain?

  • Improve your posture? Get the right fitting bra.

Bra fitting is a specialty that the Riggio sisters have been providing since the day they opened for business, and it is essential to their philosophy that the right bra makes all the difference. With their help, you can put an end to gaping and chaffing, adjusting and cutting, sliding and scratching. The Riggio sisters will take the agony out of uncomfortable and ill-fitting bras once and for all.

Come in for an expert bra fitting, complimentary every time.